Donna Stevens, an art director in advertising from Brooklyn, is interested in creating “images that offer up a false promise of perfection.” Her newest project is titled “Idiot Box,” where she explores her distaste against the picture-perfect images.
“This particular series came about after watching my own son’s interaction with the family iPad.”
She used local Brooklyn students from the same co-op preschool as her son for her project. The scene was simple, the kids would pick their favorite show available on Netflix and Stevens would begin shooting.
“They say photographing kids is hard work but this shoot was simple.”
She had an easy job because none of the kids talked or moved during the shoot. She said that even thought she was positioned right in front of them with her camera, they barely noticed her.