A young boy and girl approach you and, holding cigarettes in their small hands, ask for a light.
What would you do? What would you say to them?
A number of smoking adults had a chance to think about this question up close when kids were filmed approaching them to ask for help lighting up.
With no clue it’s a set-up, each adult started explaining to the child why they shouldn’t smoke – cleverly showing the adult hypocrisy of ‘do as I say, not as I do’.
“If you smoke you die faster,” one man tells a little boy. “Don’t you want to live and play?”
“When you smoke you suffer from lung cancer, emphysema and strokes,” another says.
The children hand the adults a brochure with a phone number to call for information about quitting that says, “You worry about me. But why not about yourself?”
The video, produced by the agency Ogilvy Thailand on behalf of the Thai Health Promotion Foundation, was posted to YouTube a week ago and quickly started going viral, jumping to more than 800,000 views already. The Foundation says it has had a 40 per cent increase in the number of calls asking for help to quit smoking.